In my last post I dicussed how I’m increasing my CTR my simply putting “More Details” at the end of an auction. I realized that I never explained exactly how to do this so here it goes. The exact way to change your ebay listing in PHPbay.
Your file template.ebay.results.html will look like this. I’ve highlighted the IMPORTANT part below.
<table width=”100%” border=”0″ cellpadding=”5″ cellspacing=”5″ bgcolor=”%%row%%” onmouseover=”style.backgroundColor=’%%hover%%’;”onmouseout=”style.backgroundColor=’%%row%%’” style=”font-size:12px;”>
<tr>
<td width=”100″ align=”left”><img src=”%%image%%” alt=”%%alt_title%%” border=”0″ /></td>
<td style=”word-wrap: break-word;”><a href=”%%link_url%%” target=”_blank” rel=”nofollow”><strong>%%title%%</strong></a></td>
<td width=”20″ align=”right”>%%paypal%%</td>
<td width=”60″ align=”right”>%%bid_or_bin%%</td>
<td width=”100″ align=”right”>%%currency%%%%price_or_bin%%</td>
<td width=”80″ align=”right”>%%date%%</td>
</tr>
</table>
Now you’d like to change that file above to something like this below.
<table width=”100%” border=”0″ cellpadding=”5″ cellspacing=”5″ bgcolor=”%%row%%” onmouseover=”style.backgroundColor=’%%hover%%’;”onmouseout=”style.backgroundColor=’%%row%%’” style=”font-size:12px;”>
<tr>
<td width=”100″ align=”left”><img src=”%%image%%” alt=”%%alt_title%%” border=”0″ /></td>
<td style=”word-wrap: break-word;”><a href=”%%link_url%%” target=”_blank” rel=”nofollow”><strong>%%title%%</strong></a></td>
<td width=”20″ align=”right”>%%paypal%%</td>
<!— <td width=”60″ align=”right”>%%bid_or_bin%%</td> —>
<td width=”100″ align=”right”>%%currency%%%%price_or_bin%%</td>
<td width =”80″ align=”right”>
<a href=”%%link_url%%” target=”_blank” rel=”nofollow”><strong>More Details</strong></a></td>
<!— <td width=”80″ align=”right”>%%date%%</td> —></tr>
</table>
This method is very simple and if you’re using PHPbay then you should definitely consider doing this to your site (or some variation). Increasing your Click-Through-Rate (CTR) is vital to increasing your profit margins.
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