Alright, I guess it’s onto week five now. Unfortunately I haven’t done anything with PPC this week. I stopped the campaign I was running for a couple of reasons.
Why?
The offer stopped converting. I’m having a hard time figuring out why it’s stopped converting. However, based on the number of clicks and the targeted keywords I would have thought I’d have more conversions. I also did some reading on various forums and other people had seen similar effects. Rather then continue to lose money I shut off the campaign. Was this a big enough sample to reliably shut off the campaign? No. However, I think I’ve learn’t enough to continue on to a different niche.
Here are the lessons that I’ve learn’t from my first PPC campaign:
- Paying for a landing page is worth the money. The time and quality of my work simply isn’t worth it compared to the quality and professionalism that paying for a landing page will get you.
- Keywords are just that “KEY”. Gathering a large group of keywords to determine traffic sources is important.
- Grouping the keywords and using that in the ad copy is equally important.
- Having a good Quality score is important to lowering the cost-per-click
This week I plan to find another and research a different niche. I didn’t fully research the previous niche and that was a bit of a “rookie move”. I’m also in the process of creating a bunch of new sites so I’ll be busy working on that.
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